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Amanda Thomson, founder of Noughty Non-Alcoholic Wines

Q&A with Amanda Thomson of Noughty

Amanda Thomson is the CEO and Founder of B Corp Certified Thomson & Scott, maker of Noughty Non-Alcoholic Sparkling Chardonnay - the first top quality alcohol-free, organic, vegan, halal, low sugar sparkling.

What brought you to non-alcoholic drinking?

I was inspired to create Noughty Alcohol-Free Wine due to my love of Champagne but recognition that whichever way I cut it, alcohol wasnā€™t good for us! I set out to see if I could make something equally delicious along the same lines as Champagne but without too much sugar, without chemicals and importantly without any alcohol - zero in the case of our sparkling Brut and RosĆ©.

Tell us a little bit about how you created Noughty and how you source your ingredients.

It took time. A long time. And vast amounts of obsessive research and tastings - most of which were pretty depressing early days. We were the first real brand on the global map to premiumize the category. I trained in wine in Paris at Le Cordon Bleu and taste is everything for me. Our organic grapes for our sparkling Brut and Chardonnay are sun-ripened in Southern Spain.

What's your current go-to non-alcoholic drink?

My recent favorite is the Polka Dot at Limewood Hotel in the New Forest, Hampshire, UK which has a lovely freshness, an incredible color and a sharp kick which I love. It's made with Noughty Brut, Acorn Dry aperitif, fresh raspberries, elderflower and lime juice.

Polka Dot mocktail with Noughty Sparkling non-alcoholic Chardonnay

What's on the horizon for Noughty in 2022?

A portfolio of quality still dealcoholized wines - Noughty Rouge, Noughty Blanc and Noughty RosƩ. The red launches first anytime now and I cannot wait. Luckily a lot of our fans around the world feel the same way.

How do you feel being a woman influences your approach to your business?

Sadly, itā€™s still a point of difference at the higher levels - something that needs to change. The wine business at management level is still very male dominated with a few notable exception. Yes, it means you get remembered more easily but itā€™s not the landscape we need big picture when it comes to innovation.

Iā€™m not sure how relevant my gender is/isnā€™t to my approach - I have always worked in male dominated industries - I was a broadcaster in Newsrooms prior - but thereā€™s no question that diversity adds to the bottom line in business as well as to the output. I was saddened that a recent poll found 81% of 11-18 year olds cannot name a single female entrepreneur which is something that needs changing fast.

Who is another woman in theĀ non-alcoholic space you admire and why?

Julia Bainbridge is a rock star. Writer of "Good Drinksā€, Julia has long championed quality Alcohol-Free in the US and is now making waves globally too.Ā 

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